Direct mail may not be the newest kid on the block. However, it still serves as the workhorse channel for many organizations with productive and far-reaching direct-response fundraising and communications programs. As has always been true, managing a productive direct mail program is both an art and a science, requiring effective messaging, eye-catching graphics, cost-effective production, detailed, forward-looking analysis, and targeted segmentation. But in the fast-changing multi-channel environment that we work in, it’s critical that direct mail be implemented as a part—albeit an important one—of the greater direct marketing program that defines the full donor experience.
ABD Direct provides full-service management of direct mail fundraising programs to our nonprofit, advocacy and political clients, including strategy development, campaign planning, budgeting, package development and production, segmentation, analysis and reporting. We understand that every organization, just like every donor, is unique, and we are proud that the programs we manage reflect—and celebrate—that difference.
