ABD Direct understands that data is at the center of everything we do, but we need an accompanying strategy to maximize the power of data. This belief is the reason have built an industry-leading decision science and strategy team. Through analytics, we can interrogate and interpret data to discover new insights. Reporting is how we share our findings through visualizations as evidence of these insights. And with strategy, it is how we understand and apply these insights.
Our decision science and strategy team works closely with our account teams to support the creation of annual budgets and roadmaps, and regularly engage with clients. This team is also responsible for guiding our reporting and analytics services. It can provide weekly, monthly, quarterly, and ad hoc reports as needed to manage our client partners’ programs performance effectively.
