Direct Response Trends

What ARE your donors thinking?

The last few weeks have been “interesting,” and some frequently asked questions from many of our clients have included: What are our donors thinking as they live through a national “chaos strategy”? How should we be rethinking our messaging strategy to meet our donors where...

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What keeps you up at night?

What keeps you up at night? It’s a question we often ask the organizations with whom we work. The answer helps us zero in on “where it hurts,” and always points us to the most critical objectives, particularly as we start a new relationship. Applying that question...

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