ABD Direct is a multi-channel direct response agency with a legacy of excellence in direct mail and digital marketing. We began as a direct mail agency more than four decades ago and have since expanded to include a full suite of digital services. Our integrated approach spans email marketing, social media, search engine marketing, mobile, telemarketing, and face-to-face fundraising. This multi-channel expertise allows us to engage donors through their preferred channels, enhancing donor retention and maximizing lifetime value. Our decision science and strategy department provides industry-leading reporting capabilities, demonstrating that multi-channel donors are typically two to three times more valuable than those engaged through a single channel.
ABD Direct is not just a vendor; we are holistic partners dedicated to supporting the entire donor journey, from the first marketing touch to potential planned giving relationships. Our comprehensive services include strategic discovery, monthly and midlevel giving programs, and major gift pipelines. We design donor-centric programs that adapt to the behavior and preferences of your supporters, ensuring that each touchpoint is meaningful and effective.
