When it comes to list selection and target marketing segmentation for your acquisition mail program, the AB Data Group brings a great deal to the table. The AB Data Group began as a list company and today we continue to work with our four-person internal list division. This division spends all their time tracking the ever-changing direct mail list environment.
In addition to keeping tabs on current list availabilities, and because the quality of lists is always changing, we constantly look for new and innovative ways to improve response through a variety of data enhancement options. These methods include zip code analysis, neural network modeling, gender analysis, demographic overlays, statistical modeling and other techniques. We will leverage expertise in these specialized areas, strengthening your donor acquisition program.
