Archive

Appalachian Trail Conservancy – Integration: Turning Gold Into Platinum

Posted on August 20, 2024

by Ben Deutsch

The Objective: Our objective was to transform the Appalachian Trail Conservancy's (ATC) traditional calendar appeal from a primarily direct mail effort into a robust, integrated multi-channel fundraising campaign. Historically, this appeal had been a cornerstone of our direct mail efforts, yet the previous year's campaign, which...

Oxfam America – In Search of a New Acquisition Control

Posted on August 20, 2024

by Ben Deutsch

The Objective: When we began our partnership with Oxfam America in 2022, the top priority was to revitalize their new donor acquisition program. Years of poor performance by a long-standing control package had resulted in a dramatic drop in donor counts as the organization struggled...